Box office prognosticators say mentions of a movie on Twitter before opening night can indicate which film will win the weekend box office. There was no denying the mountain of tweets generated by The Avengers, the long-awaited superhero feature directed by geek icon Joss Whedon. But the most memorable status update came not from a fan but from co-star Samuel L. Jackson, who took it upon himself to lead a Twitter charge against movie critic A.O. Scott, after The New York Times printed a less-than-stellar review. Jackson’s fans joined his online revolt, but a seemingly bemused Scott kept mostly silent, tweeting only that he had chosen “Jaundice Maximus” as his superhero name.
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